Objective:
The purpose of this order is to support the improvement of tourism companies to facilitate the development of a tourist offer of more competitive quality oriented to customers and to the market; promote the adoption and implementation of technologies of the information and communication technology (ICT) that improve the interaction of companies with their customers, as well as the efficiency of the tourist business; promote the creation and implementation of new companies, services and tourism products that are innovative in the market and/or arising out of the collaboration and initiative joint between several companies, all under criteria of social, economic and environmental sustainability.
To this end, support will be actions that businesses in the Basque country who answer a:
(a) innovative initiatives in the tourism sector.
(b) the modernization of tourism to make it more competitive.
(c) the adequacy of the tourist establishments to current accessibility guidelines.
(d) establishment of certifiable systems of management of the quality and environmental management in enterprises and establishments located in the Basque country, operating in the tourism sector.
Eligible events:
Consistent applications in:
(a) innovative initiatives in the tourism sector.
Support for the following initiatives:
a.1) implementation of solutions based on the technologies of information and communication technology (ICT), to improve the efficiency and management of the business; as well as the promotion and communication; and marketing products and/or services using Web 2.0 technology.
The implementation of solutions aimed at improving business in the following areas of ICT application will be funded in this sub-section:
-Improve the efficiency and management of the business, (such as storage in the cloud, collection and secure payment, business, service management customer, booking management, orders, etc.).
-Increasing business presence on the internet (such as web pages and interactive portal as a channel of communication with customers).
-Increase the promotion and communication in media 2.0 (such as promotion of business in social networks; advertising and online marketing, etc., directed, preferably to specific or specialized market segments, using channels and portals suitable for them).
-To facilitate the marketing and direct selling of products or services (marketing online from the web, virtual shop, my online store, etc.).
a.2) the implementation of innovative solutions in the efficient use of resources (water, energy) that lead to a reduction in spending of the companies, at the time that revert on the environmental sustainability of the destination.
a.3) the generation of new models of tourism businesses, as well as the proceedings well individual or collective – in the latter case of at least three companies belonging to different tourist subsectors-, resulting in the creation of new services and/or products; they are all different or complementary to the existing ones in the market.
Support, in this sub-section, the works of the facilities, the acquisition of furniture and equipment, the implementation of technological solutions, and those investments and expenses that are necessary for the development of new products, services or businesses, except those specified in article 8 of this order. Excludes costs for promotion and marketing of the companies, products, or tourist services
created, except that they are made through Web 2.0 technology.
In this section, it is worth remembering that the commercialization of services and/or tourist products that make up a «package tour», must be made through a travel agency and inform in such tourist product advertising the FIC of the comercializadora travel agency, travel agencies.
(b) the modernization of tourism to make it more competitive.
Investments that are eligible in this section will be as follows:
b.1) investments in hotel establishments to increase its classification, having supported minimum investment of 60,000 euros.
b.2) investments in bars, restaurants, coffee shops and establishments of a similar nature for:
-Sound-proofing of the establishment.
-Machinery: storage, handling and preparation of food.
-Comfort of people users: works integrals of toilets; air conditioning; and conditioning and modernization of terraces for tourist use throughout the year.
-Cleaning of the establishment: acquisition of equipment.
(c) the adequacy of the tourist establishments to current accessibility guidelines.
(d) establishment of certifiable systems of management of the quality and environmental management in enterprises and establishments located in the Basque country, operating in the tourism sector.
In relation to the comprehensive energy audits of energy efficiency are eligible, only, in the tourist establishments whose energy consumption below 100 tep/year of primary energy.
ISO certifications must be issued by a certifying company officially accredited by ENAC, or you have an agreement of mutual recognition with the ENAC.
1.-only a single application may be made for establishment and convocation.
2.-companies must prove an antiquity in the exercise of the activity in settlements for which aid not less than 3 years to the date of the request for assistance is requested. Ownership changes will be accepted by family succession (up to 4th grade consanguinity inclusive or)
Affinity) during this period.
Equipment, furniture and household grant object must be new, and joining the assets of the company/establishment and remain in operation in it for at least 3 years from the date of invoice.
6.-consistent or related investments with: electrical installations, lighting, insulation and air conditioning, water and energy costs as well as the acquisition of subject to energy labelling appliances, must be carried out under the energy efficiency criteria which, in the case of appliances, must be the most demanding. Equally, and where appropriate, efforts are made to adopt the necessary measures to avoid or minimize environmental impacts.
7.-equipment, furniture and household grant object must be new, and joining the assets of the company/establishment and remain in operation in it for at least 3 years from the date of invoice.
8.-subsidized web pages must be updated for a minimum period of 3 years.
9.-computer equipment will be eligible only when necessary, and so is justified, for the development of the initiative help object.
Financial resources: 699.396,54 euros
Application date: until August 11, 2015.