Promotion of products abroad

Objective:

Aid for the promotion of agricultural, food, fisheries and forestry products in foreign markets to the autonomous community of the Basque country, program Lehiatu promotion.

Eligible events:

  1. A) individual actions. Individual actions include the following activities:

1.-participation as exhibitor at fairs or trade professional and international competitions, in order to develop commercial activities through the presentation of their products through the installation of individual or shared stands.

2.-assistance to fairs, consisting of visits carried out by the applicant to professional and international fairs.

3.-direct missions and the presentation of products in foreign markets to the State, consists of an action of presentation or tasting of the products of the company, with the aim of increasing trade relations and export of their products to the foreign market.

4.-trade missions, the invitation to buyers or prescribers foreign to visiting companies in their productive establishments, carried out in the autonomous community of the Basque country.

5.-actions timely and specific promotional point of sale exclusively in foreign markets to the State, which is to advertise and taste the product to obtain the recognition of the consumer.

6.-catalogues and materials audio-visual, consistent in carrying out informative materials about the image and the products of the company, carried out at least in a foreign language.

(B) programmes of promotion.

1 promotion programs consist of the preparation of a plan or comprehensive program in which, as a minimum, include a total of six activities in three countries, ranging from individual measures envisaged in paragraph).

In addition, within the promotion program is may include the following activities:

Œ advice for the development of the program promotion of the products of the applicant through the hiring of professional services external to the company.

Amount:

(The maximum amount of aid per beneficiary person will be five thousand (5,000) euros for individual actions referred to in paragraph 1.A) and twenty thousand (20,000) euros for promotion programmes listed in paragraph 1.B).

Application date: until September 28, 2015.

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