The digital revolution is a reality that is changing the rules of the game to do business and who is transforming everything in its path. In this new great era, companies need to adapt to a fast-paced environment, facing challenges every day more complex, interconnected to each other and in constant evolution.
The impact of new digital applications is crucial because it is conditioning business models, at the same time claiming a new style of relationship with clients and suppliers. There are many companies that are incorporating innovative digital solutions throughout the value chain. Business areas such as manufacturing, the development of new products, purchases, marketing, finance, sales and human resources, are also enhancing the appearance of new value networks through these new technologies.
To make the digital leap, organizations must have a holistic view of the high impact that technological advancement is assuming in all areas of the company. There are numerous business opportunities that may arise in the redefinition of their business models, if companies take advantage of the synergies of a completely integrated into their internal processes digital value chain.
APD and Bankia, aware of this reality that is marking the daily life of organizations, organized the cycle «digitization of the company. Transforming the business model»to be held throughout the last quarter of 2015 and 2016 in 15 Spanish cities H1. In Pamplona, will take place on 16 October.
APD and Bankia organized this day at Muga de Beloso hotel, on Friday, October 16, in which, among other speakers, José Ignacio Goirigolzarri, President of Bankia will intervene.

