Support the implementation of individual or cooperative projects that allow diversification in product, service and / or market and favor, significantly improving the competitive position of the beneficiary institutions.
Have the status of actions eligible for the implementation of projects, individually or in cooperation, enabling diversification in product, service and / or market and favor, significantly improving the competitive position of the beneficiary institutions. Among others, projects focused on the definition and development of strategies to:
- Increasing penetration in existing markets through increased turnover among existing customers or attracting new clientele.
- Develop new markets by opening additional geographic markets, attracting other market sectors and / or designing new distribution policies and positioning.
- Identify, evaluate and select opportunities and conceptually design the development of new products and services or improving existing, both existing markets and in new markets.
- Define and develop support systems intraemprendimiento that will generate new business units or the creation of new companies (start-up).
Each call this program only one project may be submitted per company, individually or in cooperation with others. The project implementation should begin after the electronic submission of the Request for Assistance, within the calendar year of the call, and performed before a period of twelve months from the date of commencement of the project and in any case, finalizing the project before October 15, 2016. Will be considered the following eligible expenses:
- Staff costs belonging to the staff of the applicant company directly involved in project implementation. The eligible expense under this heading may not exceed 30% of the expenditure referred to in paragraph b).
- Costs of hiring skilled foreign companies in the field of project submitted.
- In the case of cooperative projects, recruitment costs Agents sector, business or territorial, relating solely to the work of revitalization, project coordination and processing of character.